Northland Ski Manufacturing Company got its start in St. Paul, MN in 1912. Northland has been credited as the catalyst in creating America’s love of skiing. Many skiers recall Northland’s being their first pair of skis.
From its earliest days, Northland was committed to the quality of their skis and to the sport of skiing. The copy from an 1944 ad read, “When you buy Northlands you buy the finest – for Northland’s are indeed the choice of champions. Whether you are a novice or expert be sure your skis proudly wear the Deer Head trade-mark of NORTHLAND, because the better the skis, the better your skiing.” Northland skis were the skis of choice for Olympic skiers as they were widely known for performance and unsurpassed quality.
Beginning in the 1920’s Northland published some of the first how-to-ski pamphlets – selling them for $.10 a copy. These manuals were an instant hit with American skiers.
Soon Northland became the largest manufacturer of skis in the world. A series of factory fires (a common hazard for woodworking factories in the early days) caused Northland to move to different locations over the years. Later materials and technology changes knocked Northland off skiing’s manufacturing pinnacle.
Today, Northland is back. We are building handcrafted wood skis designed for carving in the heart of Ski Country USA – Steamboat Springs, Colorado.